Permanent | Reporting to Marketing Lead
Today, more than ever, customers need an ally to help them cut through the greenwash. Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, so that customers can make sustainable choices at checkout. 300+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Unilever, Estee Lauder, Princes, Arla, Holland & Barrett, THG, Amika, BELU, L'Occitane, The NueCo, Weleda and more.
This is an exciting and rare opportunity to join a rapidly growing SaaS startup creating systemic change in the world. Provenance is enabling transparency on the social and environmental impact of consumer products, and we're looking for a great mission-aligned, forward thinking and proactive Growth Marketing Manager to help us rapidly scale the number of brands that use Provenance to validate and amplify their green claims.
We are scaling the business from hundreds of brand and retail customers - to thousands! This means Provenance will be served up to millions of shoppers who want to shop in line with their values. Working closely with the Commercial, Customer Success and Product teams, you will have the opportunity to define, build and deliver the growth marketing plan for our global universe of brands.
Responsibilities
- Drive brand acquisition and optimise marketing funnels and partnerships to maximise conversion rates
- Work closely with retailer partners to develop tailored marketing plans that drive brand sign-ups through email marketing, landing pages, webinars, video content and more
- Through regular prospect/customer interviews, generate valuable insights on our brand persona(s) to refine and improve our value proposition, and communicate these effectively across the wider team
- Ideate and execute multiple marketing experiments each sprint, contributing to learnings and/or sign-up growth
- Develop marketing assets that powerfully and consistently outline our value proposition for brands
- Use data and analytics to inform growth strategies, track performance, and make informed decisions. Regularly report on key growth metrics
- Collaborate with Business Development and Customer Success colleagues to develop bespoke approaches to target brand accounts, including enterprise brand groups
- Manage our presence at key calendar events in order to engage on-criteria leads
- Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing. Experiment with new tools and tactics to improve conversion
Requirements
REQUIREMENTS
- At least 3-5 years of SaaS experience in a B2B growth marketing role
- Excellent understanding of digital marketing, customer acquisition, and retention strategies
- Experience with data-driven decision-making and proficiency in analytics tools (e.g., Google Analytics, Mixpanel)
- Experience with Hubspot, including setting up and managing workflows and sequences
- You have exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels
About You
- You're data-led in your decision-making (and ideally from a science background)
- You're a self-starter and a creative problem solver
- You push your ideas forward, and enjoy trying alternative approaches or setting up new processes
- You're happy working as part of a team and as an individual
- You're passionate about sustainability, social impact issues and "tech for good" with a desire to have a purposeful day job doing good for people and the planet
Salary range: £40k-55k base salary depending on experience.
Benefits
A career at Provenance is an opportunity to help tackle some of our greatest global challenges every day. We're a small, open and creative team and we pride ourselves on operating with integrity and making saving the world through system change fun!
We offer:
- Employee share option program (so you can own a piece of Provenance)
- 25 days holiday, plus bank holidays and a day off on your birthday
- 2 x days Slow Travel allowance - to encourage and reward more sustainable holiday travel
- Increasing annual leave for long-term service (starting from 2+ years)
- £1,000 annual learning and development budget to support your career growth (e.g. courses, conferences, workshops)
- Individual £50 per quarter wellbeing allowance to support your mental and physical health
- Generous parental leave policy for both primary and secondary care-givers
- Regular team workshops, demos, lunch and learn sessions, and not-to-be-missed socials (from escape rooms and scavenger hunts to terrarium workshops)
- Cycle to Work scheme
- Workplace pension (Statutory - 5% employee contribution, 3% employer)
- Flexible working options (location and times): We are a hybrid team, with an office in Kings Cross, London and team members based across the UK. We are well set up for collaborative remote and hybrid working as well as fun and productive quarterly in-office team days.
We are proud to be a Certified B-Corp and a 2023 Escape the City Top 100 winner, and we're always looking at ways to foster a collaborative and sociable environment for the team in and outside of work. Read more on our mission here.
We believe in equal opportunities
It takes a diverse and inclusive community of passionate, talented and committed people to build a system to enable commerce to be a force for good. We're an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks and experiences.
