London, UK
Octopus Electric Vehicles 🚙 – Marketing (Growth) /
Full-time /
Hybrid
What we do. Electric Car Leasing
Why we do it. Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution and we need your help. We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot.
We are looking for a brilliant B2B CRM Manager to help us grow our EV business by leading on all B2B email outreach campaigns to prospective B2B customers to drive growth via our EV salary sacrifice proposition.
What You'll Do
- Collaborate with Business Development team to optimise contact strategies to engage, and re-engage, prospects across marketing and sales communications
- Segment audiences and come up with novel, data and insight-led content strategies to engage them
- Build one off campaigns and nurture journeys to improve conversion
- Take a test and learn approach to optimise all communications and share learnings across marketing and with the wider team at Octopus EV Brief copywriters, sub-edit and ensure all content is on brand and aligns to customer wants and needs - you’ll also need to be confident writing copy yourself
- Review existing journeys and make recommendations to improve their performance
- Ensure all campaigns are measured using appropriate KPIs and report on performance
- Keep abreast of B2B CRM best practice and share external performance benchmarks with the team to make sure we’re upping our game
- This is an individual contributor role right now, that may change in the future
What You'll Need
- CRM experience: minimum 2-4 years experience in B2B email marketing
- Technical expertise: proficiency in using marketing automation tools and linking datasets across platforms, Zapier and HTML skills a bonus
- Embrace failure: You’ll need to have a test and learn mindset, knowing that some of your tests won’t be successful. But if you’re not testing then we’re not learning.
- Excellent communication skills: you need to write compelling briefs for copywriters to respond to and sub-edit content, and on occasion write copy from scratch
- Growth mindset: inquisitive and curious, with a focus on building positive feedback loops to continuously improve marketing campaigns
- Ability to prioritise: and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do
- A data-driven approach: data should drive everything you do to make sure every piece of communication
- Self-starter: eager to learn and thrive in a high-challenge, high-support and fast paced environment, along with strong project management skills
About Us
The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.
We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.
If this sounds like you then we'd love to hear from you.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
