Salary – £50,000 + 40% commission (uncapped)
About the Role
We're seeking a driven SDR with 1–2 years of experience in new business development to spearhead pipeline generation at EO Charging.
This role combines the responsibility of identifying high-value opportunities for the sales team and closing SMB account directly yourself from you own pipeline and inbound opportunities.
The SDR will play a key role in directly delivering EO’s market message and supporting both Platform (Saas) and Project (Construction) sales to ensure we meet and exceed our new business objectives in UK.
You will be selling to car, van, truck, and bus fleets, with a focus beyond just SaaS. EO provides a full range of services, including depot design, EV charger installation, grid upgrades, charging software, remote support, and onsite maintenance.
Key Responsibilities
- Lead Generation, Qualification & Appointment Setting – Identify and engage potential customers through outbound prospecting including Cold Calling, Email Sequencing & LinkedIn. Qualify prospects based on needs and fit, securing high-value meetings for the sales team. Adapt sales outreach based on new technological trends and features deployed by EO.
- Full Sales Cycle Closing – Own and manage the entire sales cycle for SMB opportunities, from initial outreach to order intake, ensuring a smooth and effective customer journey.
- Inbound Lead Management – Respond to and qualify inbound leads efficiently, ensuring timely follow-ups and maximising conversion into sales opportunities.
- Collaboration with Sales & Marketing – Work closely with Key Account Managers on targeted sales campaigns into specific verticals and align with marketing to refine messaging, outreach strategies, and overall lead conversion.
Must-Haves:
- Outbound Sales Expertise – Prior experience in outbound sales, with cold calling as a core skill.
- Lead qualification— Must have experience in lead qualification, with the ability to assess prospect fit across a wide range of products, including both SaaS and construction services, ensuring alignment with EO Charging’s Ideal Customer Profile (ICP).
- Pipeline Management & Organisation – Must have experience in pipeline management and organisation, handling a high volume of leads while maintaining structured cadences and follow-ups to maximise engagement and conversion.
- Technical & Industry Awareness – Ability to quickly grasp and articulate fast-moving technology; a degree of technical product understanding is essential. Prior experience in EV charging is not required but a willingness to learn the industry is key.
- High Performance, Resilience & Drive – A track record of exceeding targets, maintaining a relentless pursuit of excellence.
- Problem-Solving & Positivity – A proactive mindset, enjoying challenges and finding creative solutions with a positive and forward-thinking approach.
- Communication Skills – Excellent written and verbal communication, with the ability to engage stakeholders effectively. Must be able to craft clear, structured, and compelling outbound emails.
Desirable:
- Educational Background – University degree in a field of science or business.
- CRM & Sales Tools Proficiency – Experience using Salesforce and familiarity with a modern Sales Tech stack (e.g., ZoomInfo, Sales Navigator).
- Sales Methodologies – Knowledge of B2B sales methodologies such as MEDDIC, Challenger, or SPIN Selling.
Why EO & This Role?
- Work on Industry-Defining Projects – Play a key role in initiating and supporting some of the world’s most high-profile decarbonisation programmes. You’re call could initiate a program such as - https://www.aboutamazon.co.uk/news/sustainability/an-electrifying-collaboration-that-owes-its-origins-to-a-pig-shed
- Sell More Than Just SaaS – This isn’t just another software sales role. At EO, you’ll be selling a full technology stack that combines SaaS, Customer Support, construction services, and hardware solutions—an ideal entry point for anyone looking to develop a career within the sales of complex technology.
- Join a High-Growth Industry – The EV charging market is expanding rapidly, with our Total Addressable Market (TAM) growing by over 20% per year, driven by government mandates through to 2030.
- Impact & Purpose – Step into the ESG space and sell technology that has a direct, tangible impact on global sustainability efforts. If you're looking for a role where your work truly matters, this is it.
- Clear Progression Path – We invest in our people. This role provides a defined pathway into either a Key Account Manager or Business Development Manager position.
If you are seeking an entry point in the EV Charging space with an industry leading organisation we would love to hear from you.
