Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we believe sustainable transport should be accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind.

We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale-up phase, and work with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.

About the rol

eYou will be responsible for the growth in recognition of Believ as a partner to work with, a network to use and a brand to work for. This role will identify and make imaginative use of core marketing techniques, including white papers, seminars, digital marketing, social media, events and other activities, to drive business success

.You will be responsible for leading our talented marketing team, and developing and executing marketing strategies to drive growth three core areas: Brand, Network and Consumer. You will work closely with key internal stakeholders to ensure our marketing and communications activity proactively supports Believ's ambitious growth plans, initiating marketing campaigns, supporting business sectors effectively in communicating offers, digital marketing activities, events and lead generation. You will be responsible for managing a significant marketing budget, monitoring spend and impact, to continually inform and refine the strategy going forwards. This role will engage closely with the sales and commercial teams to ensure they are provided with an excellent platform from which to drive leads and grow the sales pipeline

.
Responsibilitie

s:Client Marketing and Sales Suppor

t:Collaborate with the sales team to develop and execute marketing campaigns that promote Believ's B2G, B2B and Property proposition
s.Plan and manage events, virtual engagements, and digital marketing initiatives to support sales objective
s.Create compelling sales collateral, presentations, and promotional material
s.You will develop and maintain an Account Based Marketing programme, in order to drive pre-qualified leads into the B2B and property teams. This will be the key driver of leads into the business and should encompass a wide range of the marketing mix, including email, social media, DM, events, webinars et
c.You will establish a best-in-class digital marketing strategy, including social media and digital advertising strategies, Search Engine Optimisation and social medi
a.You will work closely with counterparts within Liberty Global, Virgin Media and Zouk as required to utilise relevant resources, experience and channels to marke
t.Explore new opportunities, channels and tactics to support Believ’s growth through client

s.
Consumer Marketi

ng:Develop and implement consumer marketing strategies to increase charger utilisation and enhance customer loyal
ty.Oversee messaging and communications to ensure consistent, impactful, and engaging content across all channe
ls.Utilise data and insights to refine marketing tactics and improve customer engageme

nt.
Brand Managem

ent:Grow the awareness of Believ, including among all target audiences to become known, trusted, and CPO of choice. Brand awareness will be tracked vs competitors through the FAB t
ool.Lead Believ PR, working closely with the senior leadership team and other key stakeholders to shape messag
ing.You will be the company custodian of the brand, ensuring that internally and with agencies it is being used in accordance with brand guidelines and externally that awareness is increas
ing.Lead efforts to promote, maintain, and continually refine Believ's brand identity and position
ing.Ensure brand consistency across all marketing materials and touchpoi
nts.Monitor market trends and competitor activities to inform brand strategy and innovat

ion.
Key success fa

ctorsOur aspiration is to be the best loved public charge point operator – we are keen to build on our existing brand, marketing and comms activity, and be recognised as having an X fa
ctor.Effective strategy for marketing and communications initiatives across all segments, managing necessary internal and externals resources to deliver out
comesMeasurable success in supporting and promoting client acquisition and socket growth in line with business object
ives.Showcase Believ at industry events and conferences to promote our b
rand.Strong brand recognition amongst consumers and key mar
kets.Comprehensive marketing offer delivered within agreed budgets and accurate cost foreca
stingWork effectively with and support other departments to facilitate their activ
itiesDesign and implement appropriate measures for success, and report on weekly, monthly and quarterly b
ases.Effective day-to-day management of activities to make sure they are working toward su

ccess
Abo

ut youAt Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and s

kills:
Qualifications and Exp

erience10 years of experience in marketing in a relevant sector, or fewer if in the EV charging sector speci
fically5 years experience in a relevant people leadership role, or fewer if in the EV charging sector speci
ficallyRelevant degree and relevant post-graduate training and/or qualifications (Marketing, Business Administration, or a related field) preferred but not ess
ential.Proven experience in the EV or related industry, with a strong understanding of the market dynamics and consumer behaviour, as well as SME enviro
nments.Demonstrated success in developing and executing integrated marketing strategies, and execution within relevant commercial B2G & B2B busi
nesses.Excellent leadership and team management skills, with the ability to motivate and inspire
teams.Measurable experience in a sales and bidding environment in the EV charging sector, both B2B and B2G, as well as EV related B2C experience, would be bene
ficial.Selecting and working with appropriate externals/a

gencie

s
SkillsLeadership skills and a strategic approach towards achieving team ob
jectivesCreative thinking, with a passion for sustainability and in
novationExceptional communication and interpersona
l skillsDemonstrable skills in digital marketing, PR, brand management, and soci
al mediaStrong understanding of how local Government bodies work in collaboration with
industryCommercially astute and data-driven decision maker with a keen eye for
detail.Understanding of key digital marketing tools, databases, platforms, modern marketing techniques and sourcing appropriate data to inform decisio
n makingProficient in core Office software, including Word, Excel, Po
werPointA team player who thrives under pressure and can flexibly work to d
eadlinesAbility to manage multiple projects, always maintaining an excellent standard
of workPersonable with demonstrable track record of developing key business relat
ionshipsAdaptable, with a hands-on, can-do

attitude

BenefitsCompetitive bas
ic salary33 days annual leave, including 8 Bank Hol
iday daysAccess to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover and dental
insurancePension con
tributionAccess to our car benef
it schemeAccess to our online learning platform to continue to develop and grow your career

with us

.
LocationThe business is currently based in our head offices in Southwark, with a further office in Leeds. The position is full time hybrid position (3 days in the office

per week)Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for o

ur people.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request acco

mmodation.

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