About Us:
Beaumont Organic is a contemporary, ethical, and sustainable luxury clothing brand founded in 2008, dedicated to crafting beautiful garments while promoting a brighter future for the fashion industry.
Based in the heart of Manchester's Northern Quarter, we pride ourselves on our commitment to quality, sustainability, and social responsibility. We are a local business with a worldwide presence both online and across 100 stockists.
Overview:
We are looking for a passionate and results-driven Marketing Executive to take ownership of our brand-building and sales growth initiatives. You will have a hands-on role in driving customer acquisition, retention, and engagement, working across email marketing, organic social, and partnerships with external consultants. This is a fantastic opportunity to make a tangible impact in a purpose-led business and work closely with a supportive, collaborative team.
KEY RESPONSIBILITIES:
Brand Management:
- Act as a custodian of Beaumont Organic’s brand voice and identity, ensuring consistency across all channels.
- Oversee photoshoots for web and wholesale, collaborating with creatives to produce assets that reflect the brand’s ethos.
- Champion the brand’s ethical and luxury values through storytelling and content strategies.
Email Marketing:
- Plan, execute, and optimise weekly email campaigns to drive revenue and engagement.
- Manage and refine automated email flows, such as welcome series, abandoned cart, and loyalty sequences.
- Analyse email performance metrics (e.g., open rates, CTR, revenue per recipient) and implement data-driven improvements.
Organic Social Media & Content Creation:
- Develop and execute a social media calendar, focusing on engaging storytelling and brand-building.
- Oversee influencer campaigns, including gifting, collaborations, and tracking results.
- Commission and create additional creative assets (e.g., flat lays, videos) to support campaigns and social media.
SEO and CRO:
- Identify opportunities to enhance the online shopping journey (e.g., navigation, landing pages, and checkout flow) to increase conversions.
- Create and implement strategies to improve how customers shop on the website with a focus on driving customer acquisition and retention.
- Work closely with the E-commerce Admin to implement strategies that enhance website performance and support customer acquisition.
Consultant Oversight:
- Collaborate with external PR consultants to secure press coverage and partnerships.
- Work with paid media consultants to develop and oversee campaigns on Meta and Google Ads, with a focus on USA growth.
- Provide strategic input, ensuring all external efforts align with brand objectives and deliver measurable results.
Affiliate Programmes:
- Manage affiliate platforms, building relationships with creators and tracking performance.
- Provide affiliates with engaging content and discounts to drive sales and brand awareness.
Customer Retention:
- Manage our customer loyalty and referral programmes to drive customer advocacy, retention and acquisition through word of mouth.
- Use customer insights to personalise campaigns and enhance the shopping experience.
Reporting and Strategy:
- Deliver weekly reports on email, social, and paid media performance with actionable recommendations.
- Develop and implement an e-commerce growth plan, prioritising USA expansion and customer retention.
Skills and Experience:
- Customer focused person.
- Proven experience in digital marketing, with expertise in email, social media, and content strategies to drive customer acquisition and retention.
- Strong analytical skills, with the ability to interpret performance metrics (e.g., ROAS, CTR, LTV) and apply data-driven insights to inform decisions.
- Exceptional copywriting and storytelling abilities, capable of creating engaging content that aligns with the brand’s ethical and luxury values.
- Experience managing external consultants (e.g., PR, paid media), ensuring alignment with brand goals and delivering measurable results.
- Skilled in creative concept development, including photoshoot planning, logistics coordination (models, locations, styling), and ensuring high-quality, on-brand visual outputs.
- Strategic thinker with hands-on execution capability, able to balance long-term planning with day-to-day marketing activities.
- Excellent collaboration and communication skills, with the ability to coordinate across internal teams, external partners, and stakeholders.
- A proactive, self-motivated attitude with the ability to balance strategic thinking and hands-on execution.
Reporting: CEO
Salary: Depending on Experience
Application deadline: 13/01/25
Please apply for the role by emailing your CV and covering letter to Hannah Beaumont-Laurencia hannah@beaumontorganic.com by Monday, 13th January 2025.
